Curly Hair 3-Step System: LUS (Love Ur Self) Shampoo, Conditioner & All-in-One Styler

Simplifying Curly Hair Care with LUS

LUS is all about making it easier for you to take care of your curls. Our simplified curl routines take the guesswork out of your wash day so that you can enjoy healthy, beautiful hair with ease.

Our mission at LUS is simple: to encourage you to love and accept yourself just the way you are, so that your unique beauty can shine through. That's why we've incorporated it right into our company name - LUS = Love Ur Self. Every time you see it on one of our bottles, it's a reminder to love yourself a little more each day.

We believe in quality over quantity, which is why our core product line is built around a simple 3-step system: wash, condition, and all-in-one styler. We think that if a product really works, you shouldn't need countless hours and a drawer full of expensive beauty products to look your best.

At LUS, we put a lot of love into developing our products. We're all about honesty and transparency, not trendy marketing. We pick powerful and effective ingredients that actually work, leaving out any harmful ingredients often found in beauty products.

If you're just starting your curl journey or need a refresher, you can discover your curl type using the chart based on the Andre Walker Hair Typing System. Then, you can choose the routine that's customized for your specific curl type.

Whether you have loose and bouncy ringlets or tight and springy spirals, our Curly 3-Step System is for you. It includes our Gentle & Moisturizing Shampoo, Ultra-Hydrating & Detangling Conditioner, and All-in-One Styler, all customized specifically for Soft, Defined Curly Hair (3A, 3B, 3C).

Our products are infused with shea butter and moringa oil, full of hair-nourishing nutrients that repair, strengthen, moisturize and reduce breakage, leaving curls soft, defined, and full of shine. LUS hair care products will help bring out your natural waves, curls, spirals, kinks, and coils each day. They are clean, vegan, cruelty-free, and gluten-free, suitable for sensitive skin.

We're so confident you'll love our products that we back them with a 30-day money-back policy. As a team of real curlies, we created these products to help bring out the best of your own unique curls. Love your curls with LUS!

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